It was just over a year ago when I first heard about The Wonder Jam: Allie Lehman announced on her blog that she and her husband, Adam Lehman, were starting a new business together to help entrepreneurs “be the brand of their dreams.” I was just starting to think about how to make writing Hither & Thither viable (financially) and needed some advice. I was particularly excited to find a team that might be able to consult on design as well as all of the stuff I’d until then ignored, but wanted to learn about (SEO? Alt Tags? What?). And before I knew it, we were redesigning the site!
It’s been such a pleasure working with them; I told Adam the other day that he could easily be the volunteer coach on a kids’ basketball team—their enthusiasm is wonderful. But what’s really amazing is, just over a year later, getting to follow all of their success. So I wanted to ask them about how they took that leap to create the thing of their dreams.
To start, we’d love a little background about your history at The Wonder Jam. How did the idea for this business come about?