Heloise Hilfiger and Wagoneers

by Ashley on August 24, 2010

I’m not sure what this says about me, but so far most of my favorite fall ad campaigns are in the men’s magazine, Esquire.
The new Tommy Hilfiger campaign jumped out at me, in particular. Something about fall and that first-day-of-school nostalgia makes his “twisted preppy,” collegiate-tailgate images particularly appealing: it’s all camel and cable and corduroy…
And Royal Tennenbaums. You can go on the site to meet the Hilfigers, for quirky descriptions that recall the cast of a Wes Anderson film. There’s Sam, the table-tennis champion (until a jam in the door of the Wagoneer dashed his hopes); Chloe, the child-prodigy who loves purple and bites her nails; Gracie the Columbia-grad-school dropout and urban farmer; and two basset hounds, Morgan IV and Morgan V; among many others.

As I alluded to on my guest post over on Pretty Mommy today, my favorite bits of all might be the backdrops. I’d happily place myself in any one of those ‘70s or ‘80s-era cars. As Aron can attest, if airbags and up-to-date seatbelts weren’t a factor, I would choose the classic SL that my parents used to drive over just about anything on the road today. And remember when all your friends’ moms drove those wood-paneled Wagoneers? Those must be safe, right?
(Check out my guest post, here.)
(Photos by Craig McDean for Tommy Hilfiger)

{ 15 comments… read them below or add one }

the southern hostess August 24, 2010 at 12:08 pm

These are fantastic! I can't wait for fall.

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Victoria August 24, 2010 at 12:15 pm

Great colours and styles. Makes me look forward to autumn now.

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Scientific Housewife August 24, 2010 at 1:23 pm

I saw this in Vogue and loved it. Hilfiger is Americana!

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Jenn August 24, 2010 at 1:47 pm

I love it as well. It very much reminds me of the Royal Tenenbaums.

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Will @ Bright.Bazaar August 24, 2010 at 2:29 pm

I'm with you, Ashley, this advert folded out of the UK cover of Esquire and I spent ages looking at it before I even turned the page to the contents – love the preppy vibe going on in it.

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Amanda August 24, 2010 at 2:46 pm

I fell head over heels for his fall campaign. Perfection.

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lucie August 24, 2010 at 4:28 pm

love the reference to Royal Tennenbaums! it's one of my favourite movie.

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Claire August 24, 2010 at 4:40 pm

oooo nice adverts! I want all those clothes! and the male models aren't too shabby looking either…

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Melissa Blake August 24, 2010 at 5:29 pm

I love those…makes me excited for fall weather!

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My Farmhouse Kitchen August 24, 2010 at 5:44 pm

this was a great post…

and thanks for the pizza idea…i have been making homemade pizza for 30 years….

good to make a new friend…

kary

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Much to My Delight August 24, 2010 at 8:46 pm

Just found your blog and me likey! I love stumbling across other NYC bloggers. Hiya!

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Anna August 24, 2010 at 11:16 pm

And now I feel like shopping. Anna :)

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Monet August 25, 2010 at 12:32 am

Lovely. I'm glad I found your blog. I'm a huge fan of Wes Anderson so this made me smile.

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LenoreNeverM♡re August 25, 2010 at 9:02 am

Charming!
off to see your guest post now~

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stephanie j August 25, 2010 at 1:35 pm

i love these images!! i just can't wait for fall…oh and those boots, i must find :)

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