Speaking of gifts, I’ve been playing around on Luvocracy a lot this past week and I think the new shopping site has enormous potential.
My impression: It’s a little like looking through a wish-list board on Pinterest–if you could shop the pins directly. (And it’s always verified that you can, which can be nice because it’s such a bummer when you follow a pin to Nordstrom or A.P.C. and then find that the item is out of stock.) And it could also a nice place to keep things for purchasing if you don’t want them on your purely inspirational Pinterest boards. It’s one of those sites that, when I read about it, I thought “Of course!” And usually that’s a good sign, right?
What I really like about the site and concept: you can shop recommendations of people whose taste you trust; lists and catalogs can be curated from anywhere on the web (anything from JCrew to Etsy, the well-known large retailer and the independent boutique); once you create an account (as you would on any retail site), you can shop directly through Luvocracy and they will source the item for the best price available online; any interest can be represented (you could create a list of vintage toys or handmade furniture if shirts and shoes aren’t your thing). And, of course, recommendations are rewarded: everyone can get a small percentage of a sale if it’s based on his or her picks.
What could be a bit of an obstacle: it takes more time to recommend something than it does to pin it. You have to slow down and really consider what you’re recommending (at least that’s my experience), but that might not be a bad thing.
It’s also a brand-new and currently has a small community of users (as a social site, it will work best when its user base is large) and it may take some time to earn the trust of users who need to set up accounts.
My original plan was to wait and say more about it after having gathered more recommendations and after having used it for longer, but they’re having a promotion right now–free shipping and no sales tax through December 13th–so I thought it best to tell you about it now.
What I can say for certain: it’s beautiful, and when I read about it I requested an invite immediately (and now that I think about it, that’s something I did when I first heard about Pinterest, too). Check it out.