A new store popped up in the West Village recently that lets you indulge your (Scandanavian) sweet tooth. Sockerbit Sweet & Sweedish imports all of their candy from Sweeden, meaning that while many of the gummies and chocolates look familiar, most are new to Americans. (However the ones that look like Hershey Rolos do taste exactly like Rolos, only with much better chocolate and caramel!) I could see why the little raspberry boats (called Hallonbåtar) are such a big hit in Sweeden–delicious! The bins are all priced at $13/pound, which isn’t cheap, but it wasn’t stopping some young boys from literally attacking their favorites.
The place is stark white and it’s worth going in just to take in the ambiance (which seems to attract tall blondes, if that’s any help).
P.S. Not quite sure what mixed message I was trying to send Aron: Have a sweet day/I’m giving you the finger…
{ 20 comments… read them below or add one }
OH MAN! That looks amazing! I loooove the candy stores!
http://thefreckledmarauder.blogspot.com/
This place has been all over the Swedes-in-New-York blog circuit! It will definitely be of great comfort for me this summer when I swap Sweden for NY!
P.S.- Stay away from the salt licorice.
the stark whiteness intimidates me, as does the thought of shopping for candy while surrounded by tall blonde people. i would need several of the chocolate-caramel goodies to help me through it…
(also, there is nothing funnier than a pregnant lady flipping the bird)
Ooooo! It looks so great in there!! White, with all the colored candies!! I wonder…do they have an online delivery? I'll have to go see!
I'd love to try some!
I adore this candy shops. this reminds me I must make a visit! Thanks for sharing!
Happy day, friend!
WHAT. I was just in New York. Why did I not go there?!
We're just around the corner from here, and it's so tempting to just go in and fill up a bag every time we pass by. We love some of the stuff they've got here.
This looks delicious! If I had my own way, I would only eat candy all the time, so when I make it to New York, there might have to be a HUGE shopping trip there. Thank you!
windeater.blogspot.com
That's some pretty sweet packaging right there…!
Haha! You are hilarious!
How did you get the white so white? Usually my white is a little gray. So perfect!
Great photos! I feel like this is becoming a trend. Have you head about the The London Candy Company?
http://www.thelondoncandycompany.com/
Cant wait to try both of them out!
How funny about the Sweedish blog circuit! I love it!
Blythe–thanks for telling me about the London Candy Shop! The Cadbury chocolate from England really is worlds apart.
Whoops! That would be: "have you HEARD"
I agree about Cadbury! My friend Lucy grew up in London and shares her favorites here:
http://lucyactually.wordpress.com/2011/05/11/london-candy-company/
That would satisfy mine too….:)
I'm a fellow sweet toother!!! Looks like an awesome store!
Not sure how I don't know about this place since candy stores are my weakness. Thanks for the info!! I'll be going this weekend.
ooh la la, I need to go there!
i've heard good things about this place. i didn't know it was $13/lb! i'd have a pound after 1 scoop.
Good for you guys to finally eat som real Swedish candy
We have these "stands" in every supermarket and kiosk… no so expensive here though (is that why I keep gaining weight!??)
hilarious! they do have those awesome candy stores overseas, and so cheap! way cheaper than the u.s.